Aside from launching two new cameras that offer a translucent lens, Sony has launched two traditional DSLR cameras on Tuesday, as rumours predicted.
Those new models are called the A560 and the A580.
The A580 will come with a 16.2-megapixel Exmor APS HD CMOS censor, up to 7fps shooting and Auto HDR, while the A560 sports a 14.2-megapixel sensor with the same burst mode shooting capabilities.
Like the new A33 and A55, the models will feature a 15-point phase-detection autofocus system for rapid AF tracking and full HD Movie shooting alongside 3D Sweep Panorama, Auto HDR and Multi Frame Noise Reduction.
The two models will come with a 3-inch LCD display on the back and take both Memory Stick PRO Duo and SD memory cards.
With an IS0 of 100-12800 and the option of maxing that out to 25600 in Multi-Frame NR Mode these models should see you right when you've got to snap your kids on stage in near darkness, although how much noise you'll have to contend with is yet to be seen.
On the video front you will get 1080i recording to AVCHD at just shy of 30 frames per second.
The A580 will be available from October 2010 and the A560 will arrive early 2011.