The S1070 boasts a 10.2 megapixel image sensor, a 3x optical zoom lens and intelligent 2.7-inch LCD screen, but all for a £99 price tag.

Image technology packed in includes Samsung’s Face Detection technology which detects the subject’s face, automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits; and Digital Image Stabilisation, which helps compensate unwanted camera movement and subject blur.

Also worth a quick mention - the camera offers an ISO equivalent of 1600; 10 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow; and a movie mode.

The S1070 is priced at £99 and will be available from September.