The run up to PMA has well and truly begun. In addition to Casio's two new cameras, Samsung has launched three more in the UK.

The most interesting-looking of the three new models is the i7, which has a 3-inch touchscreen that rotates 180 degrees. Weirdly, it also has a “Tour Guide” function that gives instant access to travel information in 30 countries.

The rest of the specifications are the same as on the previously-launched i70, except that it has MPEG4 video capture and an internal memory of 512MB, which is quite generous on a camera. The i7 will go on sale for around £250.

The next up from Samsung is an addition to its NV range, the NV11, which replaces the NV10 by adding several features.

It now includes MPEG4 video capture, a 2.7-inch screen, and Face Recognition technology.

Other features include 10Mp of resolution, 5x optical zoom, and a maximum ISO of 1600. It will go on sale in the US for $400.

Also launched today was the L74 Wide, which looks like it should almost belong in the NV range with its similar black matte casing.

It features 7MP, a 3.6x optical zoom that starts at 28mm, 3-inch screen, 450MB of internal memory, and Face Recognition AF and AE.

On sale from mid-March, the L74 Wide be priced at £230.