Pentax has launched a new 12-megapixel, 26x optical zoom camera, the Pentax X90, hoping to appeal to those who don't want to get too close to the action.

The new model, launched at PMA in California, gives you the equivalent of a 26mm wide angle to 676mm super telephoto in the 35mm format, although if that isn't long enough users will also be able to turn on the Intelligent Zoom function. This function extends the zoom coverage to approximately 162.5 times (for a focal length of an mind-boggling 4225mm in the 35mm format) without, says Pentax, compromising the optical performance of the zoom lens.

With so much zoom available to you, the X90 incorporates the Pentax-original CCD-shift-type SR (Shake Reduction) system from the company so your shots should still be in focus. Still keeping with the zoom functionality, with that bigger zoom Pentax has opted for an electronic viewfinder.

Elsewhere you'll get 720p at 30 frames per second, movie mode and a HDMI socket for audio/video signal output to a HD Ready TV.

Those worried about taking decent pictures can manually control most elements of the camera while an automatic scene mode, as found on other cameras from Pentax, means the camera automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting and other conditions.

Other features include face-detection, a 2.7-inch screen, 20 shooting modes, digital filters like Toy Camera and Retro, and Eye-Fi ready.

Planned for the end of March - it will cost £329.99.