Panasonic has launched what is only their second digital SLR with the arrival of the DMC-L10.
With an interchangeable LEICA lens, the DMC-L10 also features a 2.5-inch "free angle" LCD for full time live view that offers 270 degree rotation and a versatile shooting style.
A 10.1-megapixel Live MOS Sensor is complimented by dust reduction with a Supersonic Wave Filter system that prevents dust from attaching to the sensor to degrade the pictures.
The new camera boasts a Venus Engine III image processor that Panasonic claims boasts high quality image rendering and a high speed response.
The DMC-L10 offers the open format of the Four Thirds system for its lens mount - so the L10 can be used with lenses made by a variety of manufacturers.
The camera will be sold with the LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens.
The "full-time" live view function on the LCD (which boasts auto-adjusting brightness) works like a camcorder's flip out screen, and will be ideal in situations when looking into the viewfinder is not easy.
The DMC-L10 also offers a "first" accolade - it has Face Detection and Intelligent ISO Control function - the debut of such technologies for a SLR.
The aspect ratio of shots can be changed (with 4:3, 3:2 and 16:9 the options) this would mean you can view the photos taken with this camera in 1920 x 1080 resolution image size on 16:9 widecreens.
The DMC-L10 also adopts an advanced hybrid-type AF system, optical image stabiliser and nine scene modes.
The DMC-L10 will be available from October 2007, no pricing announced.