Nikon has chosen the same day as Canon to launch a wrath of new digital cameras ahead of this years Photokina in Germany.

The company has announced five new compact digital cameras including the COOLPIX S7c, the COOLPIX S10, the COOLPIX S9, the COOLPIX L5 and the COOLPIX L6.

Costing £299.99 and released in September 2006, the COOLPIX S7c is a 7.1 meapixel Wi-Fi enabled camera that boasts vibration reduction and sophisticated in-camera improvement technology.

It features a large, 3-inch LCD monitor, built-in electronic Vibration Reduction (e-VR) to compensate for camera shake and unsteady objects and an Anti-shake mode selects the sharpest image from up to ten sequential shots, while also setting the optimal ISO for steady results.

The COOLPIX S7c also features built-in IEEE 802.11b/g LAN support to allow users to transfer images to a computer wirelessly.

The COOLPIX S10 is the company's ultra zoom model and offers a 10x zoom in a swivel design for £299.99.

The camera sports a 6 megapixel image resolution, a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor and 2.5-inch LCD screen. It too features the company's new vibration reduction capabilities. ISO settings go up to ISO 800.

Further down the list is the £199.99 COOLPIX S9, a 6.1 megapixel 3x Zoom model that also features a 2.5-inch LCD screen. Features include 15 Scene modes.

Finally the company has announced the COOLPIX L5 and COOLPIX L6. The L5 features a 5x Zoom-Nikkor lens, Vibration Reduction (VR) mechanism mentioned above and 7.2 megapixels alongside a 2.5-inch LCD screen. The L6, which is exlusive to Jessops in the UK, boasts 6 megapixels and a 3x Zoom-Nikkor lens.

According to Nikon, the COOLPIX L6 delivers the world’s longest battery life – allowing the user to take up to 1,000 shots when using the supplied Energizer™ lithium AA-size batteries.

All the cameras launched today offer a One Touch portrait button that offers Face Priority AF that automatically detects and achieves sharp focus on people’s faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikon’s D-Lighting that can rescue underexposed images or shots with too much back light.