This is the Leica V-LUX 2 super zoom compact camera. Look familiar? It should do, because it appears to be the identical twin of the Panasonic Lumix FZ100 that we saw back in July.

the panasonic er leica v lux 2 image 11

The curious part is that not only do they look exactly the same, the have the identical parts as well. Both come with the same high-performance LEICA DC VARIO-ELMARIT 4.5 - 108 mm f/2.8 - 5.2 ASPH. zoom lens, the same 14.1 megapixel CMOS sensor, the same 3-inch swivel screen with 460k dots and the very same chassis all over with all the buttons in the same place. So, they are indeed, the same. They are one - just with different badges. In fact, if there is anything else that separates these two, then it must be incredibly well hidden.

the panasonic er leica v lux 2 image 12

Doubtless, this is part of the deal we've seen in place between the two companies for a while now but quite how Leica intends on charging people £675 when Panasonic market the FZ100 at £450 is entirely beyond us. Can you spot the difference?

Check out more of our Photokina 2010 coverage on our show homepage