OFOTO has announced from the end of next month (31 March) it will be changing its name to the Kodak Easyshare Gallery. By the looks of things the service will stay the same online however for owners of the new KODAK EASYSHARE-ONE zoom digital cameras who will be able to wirelessly connect to the server via their camera.

The web address will also be chaning from Ofoto.com to Kodakgallery.com.

“Ofoto has always played a central role in the EASYSHARE system, and continues to grow in importance for Kodak's digital strategy. The new KODAK EASYSHARE Gallery name captures this evolution for a service that will provide people with more ways than ever before to view and share pictures with friends and family,” said David Rich, vice president of marketing for Ofoto, Inc. “The KODAK and EASYSHARE brands reflect a simple-to-use, high quality photography system, and we are extending those attributes to our online consumer digital service.”

Ofoto has over 18 million current members that will be affected by the change of name.