Fujifilm has launched the 8-megapixel FinePix F480, the latest model in Fujifilm's F-Series digital camera lineup and follow up to the F470.

Apparently no bigger than a deck of playing cards, the pocket-friendly F480 is aimed at entry level photographers and has a price tag of $180.

The 8.2-megapixel CCD sensor combines with a digital signal processor for noise reduction and shots can be viewed on the 2.7-inch LCD display.

A 4x wide angle optical zoom lens gives you the equivalent of 28mm-112mm on a 35mm camera. The FinePix F480 also features Picture Stabilisation, 13 scene modes, a movie mode for 30fps QVGA filming.

Adding to the entry level appeal, the F480 has a Mode Dial that provides easy access to the most commonly used shooting modes, including: Auto, Picture Stabilization, Baby and Movie mode, and allows one-touch access to the pre-programmed scene modes.

The all-black FinePix F480 will be out in September at $179.95.