Apparently in a response to popular demand to be "hooked up" at all times (don't you just love it when tech cos go street?) Fujifilm has launched the FinePix Z10fd.

Designed specifically for today's "fashion-conscious digital natives" (oh dear) yet also combining cutting edge technology, the FinePix Z10fd is aimed at tech-savvy "Gen Z-ers".

PR buffoonery aside for the moment, this appears to be a small and slim, capable, if fashion-led offering from Fuji.

The 7.2-megapixel FinePix Z10fd offers a 2.5-inch LCD screen, 3x optical zoom, 54MB internal memory, image stabilisation, face detection tech, red-eye removal and appealing to those crazy yoofs, a blog mode.

The Z10fd will be available in Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black. It's due to launch in September in that States and carries a $199 price tag.