Fujifilm's flagship ultra-slim digital camera, the FinePix Z5fd, has received critical acclaim in Europe.

Technical Image Press Association (TIPA) voted the FinePix Z5fd the "Best Ultra Compact Digital Camera" at the TIPA Awards 2007 calling it a "technological marvel".

This follows in the footsteps of the FinePix F30 - championed for its low light capabilities - which won the TIPA Best Compact Digital Camera 2006. The hotly contested TIPA awards are widely regarded as the European "Oscars" of the photo and imaging industry.

The FinePix Z5fd is the first of Fujifilm's Z range series to feature Fujifilm's hardware-based Face Detection technology - which can detect faces and optimise exposure settings in an industry leading 0.05 seconds. The compact also boasts Fujifilm's unique 6.3 Megapixel Super CCD HR, RP Processor II, 3x optical zoom, ISO 1600, Intelligent Flash and new blog mode.

Hayley Buery, Fujifilm PR Manager, says: "This is the second time in as many years that one of Fujifilm's digital compact cameras has won this coveted TIPA award. Hot on the heels of last year's award for the FinePix F30, the recognition of the FinePix Z5fd compact is further proof of the commitment Fujifilm makes to consumers by putting cutting edge technology in pocket-sized cameras, especially the stylish 'Z' range".

The Awards Ceremony will take place on 31st May 2007 at the Congress Center of the KölnMesse, Cologne.