Fujifilm has announced the launch of the FinePix S6500fd digital camera, that includes Face Detection technology to enable the camera to recognise faces and optimise settings to get the best photograph.

The new model sports a six megapixel Super CCD sensor and Real Photo Technology II, ISO 100-3200 sensitivity, a Fujinon 10.7x (28-300mm equivalent) optical zoom lens and a 2.5-inch LCD screen at the rear of the camera.

However Fujifilm is keen to show off its latest technology, its built-in Face Detection software that enables the camera to identify faces and take a photo within 0.04 seconds.

The FinePix S6500fd's Face Detection uses an algorithm, which recognises eyes and a mouth to lock on to faces in the frame. Coping with up to ten faces in a frame, it optimises settings such as focus and exposure level before taking the photo.

The FinePix S6500fd also features a High Speed Shooting Mode with rapid focus and a shutter lag of just 0.035 seconds.

Other features include 14 special-scene modes, including Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum and Party.

The camera comes with shoulder strap, USB and A/V cables, Lens cap and hood and software CDs FinePix Viewer (with RAW File Converter included), ImageMixer VCD2 LE for FinePix and RAW File Converter LE.

The FinePix S6500fd will be available from UK retailers in October 2006. Fujifilm has said that pricing and stockists will be announced nearer to the date of retail launch.