PRESS RELEASE: Stylish compact camera offers great value and impressive features with four megapixel resolution. Fujifilm today launches the FinePix A340 Zoom, a camera that marries Fujifilms entry-level compact expertise with four megapixel resolution. The FinePix A340 Zoom represents extremely good news for those new to digital photography: high performance, sleek styling and complexity kept to a minimum.

The FinePix A340 Zoom has been developed with no-nonsense, enjoyable digital photography in mind. Offering 4 million effective pixel resolution, 3x optical zoom and a sturdy but stylish body, this camera forms a reliable base for shots that will satisfy every time.

Hugely efficient and simple to use, the FinePix A340 Zoom offers the user fully-automated settings to ensure sharp detail, faithful colour reproduction and accurate exposure. This, combined with low power consumption (operating on standard AA batteries) and compatibility with xD-Picture Card format (available up to 512 MB), makes the FinePix A340 Zoom an ideal option for newcomers who want a smooth transition into the world of digital photography.

In its quest for usability, the FinePix A340 Zoom offers every function to make image capture and viewing as simple as possible. Each of the cameras functions can be accessed via one-touch buttons positioned neatly alongside its 1.5" LCD monitor, and its Video Out socket enables users to view their images directly on a TV screen.

To ensure that successful images are always achieved, even in difficult photographic conditions, the FinePix A340 Zoom offers quick access to scene position modes including Portrait, Night, Sports and Landscape.

The camera is also compatible with PictBridge, the new industry standard for printing images directly from a digital camera without using a PC, making the print process simpler and more efficient than ever. Alternatively, users can take their xD-Picture Card into any photographic retailer offering digital photo printing and receive high quality, durable prints for framing or sharing.

FinePix A340 Zoom: features at a glance

* 4.0 million effective pixels
* Fujinon 3x optical zoom lens equivalent to 38 - 114mm on a 35mm camera
* One-touch, fully automatic operation, with easy navigation for beginners
* Fast start-up time of 3.3 seconds
* Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
* Movie recording capability up to 60 seconds (320 x 240 pixels) at 10 frames per second
* Video out for connection to a TV (NTSC/PAL)
* Self-timer
* USB digital interface
* PictBridge compatible, for direct PC-free printing
* Clear 1.5 LCD display
* xD-Picture Card compatible (currently available up to 512MB)
* Optional PictureCradle for easy link to any PC/Mac if required

Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "Fujifilm was making first-rate compact film cameras many years before digital imaging took off. Having proven our expertise with sensor and image processing, it would be fair to say that the FinePix A340 Zoom is a great example of how both areas have come together to create a highly desirable, affordable camera that will produce great photos for everyone.

Long lasting battery life
The FinePix A340 Zoom has been specifically developed to reduce power consumption. The two AA alkaline batteries supplied with the camera deliver an impressive 220 shots under normal conditions.* Ni-MH rechargeable batteries are also available as part of the Fujifilm accessories range for even better battery economy, providing approximately 110 additional images before charging is necessary.

* Pictures taken with LCD screen off, and flash on for half of the pictures taken

Availability & pricing
The FinePix A340 Zoom will be available in the UK from leading photographic retailers in April 2004. Price to be confirmed