The last nine months leading into 2019 has been a hotbed of camera releases, with all kinds of full-frame models entering the market (see Panasonic S1, Canon EOS RP, Nikon Z7). Fujifilm, however, is sticking to its wide-ranging appeal with the X-T30, which combines affordability and capability in a portable package.
It's no surprise to see the X-T30 hit the market two years after the success of the X-T20. The new model benefits from a raft of features as found in the pricier X-T3 - and some better ones, more on that in a moment - including a top-drawer X-Trans CMOS 4 sensor with 26.1-megapixels of resolution.
Knowing photographers are looking to ever increase accuracy and ease of use, the X-T30 also improves the company's eye-tracking software, making portraits with pinpoint focus easier than before (the X-T3 offers this, but, funnily enough the X-T30 will be smoother and more accurate in its response until that bigger brother model gets a 'v4.1' firmware update in April).
What really sells the X-T30, as ever, is its retro looks. Available in black, silver, or forthcoming in charcoal silver, there's more than an air of old skool finesse about the X-series of cameras. It doesn't look dramatically different to the X-T20 in that respect - although the addition of a joystick control on the rear (the d-pad is no more) makes for a more sophisticated way of working.
We've been using the Fujifilm X-T30 ahead of its official unveiling. To see what we made of this mid-range APS-C sensor mirrorless camera, take a look at our X-T30 preview here.
The Fujifilm X-T30 will launch on 20 March 2019, priced $899/£849 body-only, £899 with the 15-45mm kit lens, £1199 with the 18-55mm kit lens. A charcoal silver model will follow in May 2019 (also £849). A new 16mm f/2.8 R WR lens will also launch, priced £349.