Pointing and shooting just got a little bit more serious over in Berlin, where the Fujifilm X10 has just been officially announced at IFA 2011.

With the likes of the Canon PowerShot G12 firmly in its sights, the little brother to the Fujifilm X100 packs a large and customised 2/3-inch, 12-megapixel EXR-CMOS sensor, a high definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm).

There's RAW image support, a full manual dial control putting you in, er, control of the aperture, zoom, shutter, and exposure settings; a 360-degree panorama function and an ISO range of 100 - 12800.

There's a manual pop-up flash with a range of 7m, an electronic horizon levelling gauge to check the camera is being held straight and movie shooting is of the Full HD 1080p variety. On the back is a 2.8-inch 460k dot LCD display.

The X10 can boot up and be ready for action in an impressive 0.8 seconds and its super speedy shutter-release time has a lag of just 0.01 seconds. Andale, andale, arriba, arriba!

Oh, and did we mention - it looks frickin' awesome. Retro doesn't even do it justice.

No word on pricing as of yet - we'll keep you posted.

FujiFilm X10 hands-on