Casio's Exilim Card EX-S10 is now on sale in the UK in four funky colours - red, blue, silver and black.
The camera's stainless steel body, measuring 94.2mm wide, 54.6mm high and 15.0mm thin (13.8mm at the thinnest part) is apparently the product of Casio's "relentless pursuit of thinness" and is certainly pocket-friendly.
The EX-S10 offers 10.1-megapixels, a 3x optical zoom lens a 2.7-inch LCD that promises to display extremely sharp and vivid images, thanks to its high contrast ratio and its 230,160 dot high resolution.
Casio claims the display can be viewed easily from above, below, left or right thanks to its wide viewing angle, and it is extremely bright, making it easy to see even in daylight.
Functions include Auto Shutter function that automatically records the moment of a smile or the instant when hand shake ceases using motion blur detection technology.
As well as stills, the EX-S10 can record video to the YouTube-friendly H.264 video standard, which lets users capture video in 16:9 aspect ratio.
The Casio Exilim EX-S10 is on sale now for around £250.