Casio has announced two middle of the road cameras at the PMA trade show in Anaheim, California as apart of its Exilim range.

The new models, the EX-S7 and EX-Z35, sport the usual array of features as seen previously in Casio cameras including Best Shot, Easy-Mode and Face Detection.

The EX-S7 is a 12.1-megapixel digital camera with a 3x optical zoom lens and a 2.7-inch LCD screen. A quick-access dedicated movie button jumps users to the 720p high-definition (HD) recording mode. The EX-Z35 offers similar specs without the HD recording options.

The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in "fashionable" colours such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, red and blue body colours.

The news comes hot on the heels of Casio's earlier announcement in January at the Consumer Electronics Show in Las Vegas where it launched four models: the EX-FH100, EX-H15, EX-Z2000 and EX-Z550.