In addition to the four new camera models announced by Canon yesterday, the company also unveiled ten special edition diamond-encrusted Ixus that will be auctioned to raise money for the Red Cross.

In celebration of 10 years of Ixus cameras, one camera for each year will be sold through eBay to raise money for the charity. The most expensive of the lot is the Super Diamond Ixus, covered with 380 diamonds and worth €40,000 (£27,076). The other nine are a mix of “his and hers” diamond Ixus models, each worth in the region of €3500 (£2370).

Canon has also added to its “The Other Side of…” photographic collection with “The Other Side of Fashion,” which is composed of 100 images taken by the world’s style icons. Equipped with Canon Ixus 65 cameras, these icons, including Donatella Versace, Christian Lacroix, and Manolo Blahnik set out to capture an image that reflects their relationship with the world of fashion.

The resulting photographs will be put on display in exhibits in Selfridges from 16th to 30th of September; in Galleries Lafayette in Paris from 21st September to 14th October; and the Palazzon Reale, Piazza Duomo in Milan from 21st September to 26th September. They are also featured in a soft-backed magazine on sale from 15th September.

Proceeds from the sale of the magazine and charity auctions of prints will also benefit Red Cross youth projects in Europe.