onOne Software has announced that FocalPoint 1.0, its new plug-in for Adobe Photoshop and Photoshop Elements, is now available for download.
FocalPoint is a selective focus and vignetting plug-in designed to help photographers easily blur and/or vignette areas of an image.
This look, popular among wedding and portrait photographers, is very often produced in-camera by using special selective focus or tilt-shift lenses, filters or vignetting hoods.
FocusPoint allows you to create this look from within Photoshop without all the extra equipment.
"The new onOne Software FocalPoint plug-in, which is now available for download, gives photographers total control over how they apply creative focusing effects to their image after the image has been shot", said Craig Keudell, president of onOne Software.
"It’s just like having a lens inside of Photoshop. Users set the location of their 'sweet spot' of focus directly on their image and then control the amount, kind of blur used and even lighten or darken the edges quickly and easily."
And once a photographer has created an effect they like, they can save it as a preset so they can easily recall it. FocalPoint remembers all of the settings applied so users can apply it to similar images without having to make any additional adjustments. By using Photoshop actions to access a FocalPoint preset photographers can even batch process an entire folder of images.
FocalPoint is compatible with both PC and Mac and is available to download from the onOne Software website for $159.95 (about £82).