Despite predictions that digital camera sales would slow this year and start to plateau, analysts at NPD say that sales in the US have exceeded expectation, and may indeed reach a record high.

Last year sales increased by only 22% through the end of November, during Black Friday sales after Thanksgiving; this year, that number was 24%.

NPD analyst Liz Cutting told CNN Money that there are still plenty of first-time buyers, while others are buying for the second or third time.

Prices on digital cameras are dropping, with a point and shoot retailing for around $180 this year, while last year the average was $218. This translates into less revenue growth, with sales up only 12% in dollars, down from 19% during the same period last year.

Although Canon owns the largest share in the digital camera market worldwide, in the US it runs neck to neck with Kodak.