With most parents keen to tell anyone that is listening "don't they grow up fast" JVC is hoping to help you capture that moment and cash in with the launch a new camcorder geared towards parents.
According to reports on the company's Japanese website the GR-D650 BabyMovie miniDV camcorder features a 1.33 megapixel CCD, 16:9 aspect recording, a 2.5-inch LCD, and F1.2 lens with a whopping 18x optical zoom.
The parent bit is found in a built-in LED light, extra image stabilising and that large zoom so you can catch your nipper from far away as they make a dash for it.
The camera will come in three colours - silver, blue and of course pink to match in with that lovely looking baby rug your mother-in-law has knitted you.
Although expected to be available in May, JVC has yet to set a UK launch date or price.