At the end of last year, we reported on a digital camera back from Phase One that offered photographers the chance to shoot with a resolution of up to 39 megapixels.

The highest quality digital camera back ever — the P 45 is the world's only digital camera back with a 39 megapixel sensor available on the market.

The company is promising 35 frames per minute and write speed of up to 20Mb per second with each image coming in at a rather large 117Mb per file in size.

Well 3 months on renowned photographer William Hawkes put his trust in Phase One's new P 45 digital camera back to shoot a Budweiser campaign in Sports Illustrated's sexy Swim Suit Edition released on Valentine's Day.

Hawkes chose Phase One's P 45 digital camera back to shoot what is one of the largest contiguous magazine inserts ever at 11”x34” (27.94cm x 86.36cm).

Shooting straight down from a height of ten feet, the P 45 enabled Hawkes to capture the large format image of a model barely covered by Budweiser Beer bottle caps. William.

For our male readership, enjoy, for our female readership apologies in advance.

Those interested can view an even larger image on the

Budweiser website