Both Canon, Nikon and Olympus have announced reductions to their entry-level Digital SLR cameras this week.

Canon started the slide in price with the announcement of two initiatives on the Canon EOS 300D: £100 cashback or a free Compact Flash card.

Customers investing in the £779.99 priced camera between the 1 November 2004 and the 31 January 2005 will be entitled to a £100 mail in rebate. The free CF card will be available to customers who, before the end of the year, register for the Canon image GATEWAY service.

Nikon quickly followed suit by announcing a price “re-alignment” they say just in time for Christmas. Backdated to the 1st November, three options: D70 + 18-70DX, D70 + 28-80mm, and D70 body have all been reduced in price to: £899.99, £749.99 and £699.99 respectively.

Olympus has also confirmed a price for its E-300 DSLR model. In the UK Olympus will sell the E-300 and the Zuiko 14-45mm lens as a kit for £699.99 inc VAT

The new prices put the cameras head to head for the Christmas season and should open the floodgates to prosumer users hoping to upgrade to a DSLR option.