Some companies will do almost anything to get there product spotted amongst the crowd, and I suppose as we are writing about it Concord's latest trick has worked. Becoming the ultimate Chav accessory, its latest digital video camera comes encrusted with Swarovski Crystals.

Entitled the Dvx “Diva Edition” the 6-in-1 multi-multimedia digital video camera is as they put it “bejeweled” with glamorous Swarovski crystals.

Underneath the bling bling, The DVx offers a 2 megapixel digital camera, the ability to capture video clips, is a MP3 player, voice recorder and even has a little flashlight for night time shots all in a pocket-sized device.

What's the catch, well currently you can only win one rather than buy them at your local camera shop. Of course Concord is offering non bejeweled versions, but that just isn't the same now is it?