Pepsi has partnered with augmented reality specialist Blippar for a new promotion on its Pepsi Max bottles and cans. As part of a giveaway, smartphone owners can point their devices at specially adorned 330ml cans and 600ml and 2-litre bottles to take part in a free magic trick with world-renowned British magician Dynamo.

After downloading the application for iPhone, Android or BlackBerry 10 handsets, users just keep the Pepsi Max bottle or can in view on the screen and a video will be overlayed. Dynamo will then perform an interactive trick. There are a few that have been recorded specially for the promotion.

One the magic is over, users can see more exclusive content by following the menu on the Blippar app. There is more video content featuring Dynamo, a link to the Pepsi Max website and an opportunity to enter a competition to be in with a chance of winning one of 100s of prizes, including an Audi car, Sony mobile phones or a TV.

The Dynamo edition bottles and cans are available in UK shops now. The Blippar application can be downloaded from respective app stores for free.