Contrary to rumours flying about the tech industry, Google is not in talks to buy messaging app company WhatsApp. Only yesterday, reports suggested the developer was to be sold to Google for a touted sum of $1 billion, but a company executive has denied that talks are taking place.

Speaking to AllThingsDigital, Neeraj Arora, WhatsApp's business development head said that the company is not holding buyout talks with Google.

He declined to comment further. So while no talks are being held with Google, could another buyer be interested? Certainly, Facebook was rumoured to be preparing a bid at the end of last year. At the time, though, WhatsApp said the rumour was not "factually accurate".

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It also said that there was "no further information to share at present". Perhaps, soon, there'll be more on this.

WhatsApp Messenger is available for iPhone, Android, BlackBerry, Symbian, Windows Phone and the Nokia S40. It has been extremely popular since launching back in 2009 and can often be found in the top 10 of the respective app charts.