There seems to be no stopping mobile phone operators teaming up with music companies in the UK to offer customers the latest music downloads. The latest companies to get in on the action is mobile operator 3 and Warner Music
The companies announced today that Warner Music is the third major record label to supply full-length audio and video tracks to its 3 million customers. Madonna's latest single "Hung Up" is also being premiered exclusively on 3 to launch the partnership.
Nick Phillips, Chairman, Warner Music UK, commented: "We're very excited about the potential of music over mobile and it is really taking off in the UK. Mobile media is a great opportunity for us to get more and more people playing the tracks they want, whenever and wherever they want them. That is why mobile distribution on 3 has been a key component of the launch of Madonna's new single".
Bob Fuller, CEO 3, said: ”The major record labels are seeing the value of mobile media. Everyone has a mobile phone and most people don't leave home without it”.
The music deal will also benefit from 3's recently announced Dual Download service that allows customers to simultaneously download music tracks to their mobile phone and PC at no extra cost.