The Eye-Fi range of SecureDigital memory cards hit the headlines because they allow snappers to send their pics wirelessly from their camera straight to their computer using Wi-Fi technology.
It then included a GPS geotagging tool - another great innovation especially for landscape photographers out and about.
Now, taking advantage of this tech, the company has added built-in Flickr and Twitter support.
If you download and install the latest version of the Eye-Fi manager software, you can then upload pics direct from your camera to Flickr or other supported photo hosting sites.
The Twitter feature means you can automatically notify your followers with a link to your latest photos.
There's also an option to publish an RSS feed with your shots.