(Pocket-lint) - You might have noticed a strange hashtag at the trending charts on Twitter today, at least in the UK. "#EdBallsDay" is riding strong with tens of thousands of tweets expected today alone.
But what is Ed Balls Day and why are so many posting funny comments about it online?
Well, it is 10 years to the day since British politician and ex-shadow chancellor Ed Balls either accidentally or intentionally just tweeted his own name for everyone to see. It read, simply, "Ed Balls".
Ed Balls— Ed Balls (@edballs) April 28, 2011
It became a bit of a viral hit back on 28 April 2011 and since then, the same day each year, thousands commemorate it in amusing fashion.
Memes, gifs, funny tweets galore, Ed Balls Day is celebrated online on 28 April every year. It is perhaps even more popular than Balls himself - although his appearances on Strictly Come Dancing in the UK and other entertainment TV shows put him more firmly in the public eye since.
The former Labour MP and chairman of Norwich City FC rarely marks the special occasion himself, but bucked the trend in 2020. Hopefully he'll do the same again this time. After all, #EdBallsDay is now celebrating a decade in the limelight.
His wife, fellow Labour politician Yvette Cooper, seemingly tried to get in on the act early. Although we're not sure "P" Day will take off in quite as big a fashion.
P— Yvette Cooper (@YvetteCooperMP) April 22, 2021
We'll update with additional favourites from this year as the day progresses. Here are the highlights so far:
It's been a difficult year for everyone, but I hope that all of us, no matter our gender, sexuality, colour or creed, can come together on this most special of days to celebrate Ed Balls day.#EdBallsDay pic.twitter.com/OcXdFqn2ux— Election Maps UK (@ElectionMapsUK) April 27, 2021
I wish I was a little bit taller— Adam Roberts (@arrroberts) April 28, 2021
I wish I was Ed Ballser
I wish I'd sent a tweet with my name to you allser#EdBallsDay
Every county has its own #edballsday traditions but here in #Sussex we prepare our giant Ed Balls portraits to be carried through the towns and villages in the annual parade. #sussex pic.twitter.com/m6ODV7EDuK— Paul Richards (@Labourpaul) April 28, 2021
He’s been! Happy #EdBallsDay on this, the decennial holiday. I’ll be celebrating quietly &in the traditional way with a small goose, close family &a few brandies (followed by some Gangnam Style). God bless us, everyone! @edballs may your family have a peaceful and blessed day. pic.twitter.com/Az2wNGM9gx— LauraLeastLikelyTo (@hearmeplaypiano) April 28, 2021
I preferred #edballsday before retailers & greeting card companies commercialised it. We've forgotten the true meaning of @edballs.— Cllr Daniel Cowan (@CllrCowan) April 28, 2021
Then again, I’ve only gone and let the kids open their presents before school. pic.twitter.com/t6T506EXvb