Spotify has announced that it's launching the ability to gift a premium subscription, just in time for the holidays. The feature, which has been much-requested by users, should increase the proportion of people paying for the service.

A paid Premium subscription gains the user quite a few benefits - the most obvious is the removal of adverts from the service and the ability to use the various Spotify mobile apps, but there's also an increase in audio quality and access to a number of exclusive albums and competitions.

Spotify says: "You’ll be able to purchase either one, three or six month premium subscriptions and send your loved ones a tastefully designed email or print out the gift to place under the Christmas tree this holiday season".

Will this be on your Christmas list? Let us know in the comments.