Pocket-lint is supported by its readers. When you buy through links on our site, we may earn an affiliate commission. Learn more

(Pocket-lint) - Instagram has been trialling a lot of changes recently and to say that they've been less than popular is putting it mildly.

While the platform walked back some of its changes, like the number of suggested posts and full-screen photos, it doubled down on others.

Instagram has been heavily pushing its TikTok-style Reels format, and it would seem that it is struggling to monetise this format effectively.

As a result, users will be seeing a lot more advertising on the platform, in areas where there was none before.

Firstly, advertising on the Explore page is changing. You'll now see ads directly on the homepage, whereas before, advertising only appeared after scrolling.

POCKET-LINT VIDEO OF THE DAY

Secondly, and most controversially, the app will begin displaying advertising directly on profile pages.

Previously you would never see advertising on someone's profile feed, and it's easy to see why this would be unpopular.

However, it's not all bad news, as part of this testing Instagram will "allow creators to earn extra income from ads that are displayed in their profile feeds," TechCrunch reports.

This test will initially be conducted with selected US-based content creators, with the goal being to expand the programme.

After pushing users to create more Reels, we might now see a push toward traditional content as the platform seeks better monetisation.

Best iPhone apps 2022: The ultimate guide

Writing by Luke Baker.
  • Source: Instagram to increase ad load as Meta fights revenue decline - techcrunch.com
Sections Instagram Apps