Google has announced that it has revamped its Google Analytics software offering.

A year and a half after its first release, and following a series of interviews with power users the company has said that it has reorganised the way users access data.

According to Google, the new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

The company has also added support to have reports emailed to you as well as printing them out in pdf format.

You'll also be able to customise the dashboard and compare time periods and select date ranges without losing sight of long term trends.

However the news comes and more and more users of the free service complain that using the service affects traffic.