Reuters the news agency has taken a stake in web media syndication site Pluck Corp and agreed to distribute blogs worldwide as part of its new media strategy.
Reuters has said that it has invested $7 million in the Austin, Texas-based company Reuters in return for an undisclosed ownership stake, Pluck Co-founder and Chief Executive Dave Panos said.
Pluck operates a blog syndication network, called BlogBurst, which connects newspapers and other media sites to 2800 selected blogs, helping traditional media supplement their journalism with blog viewpoints.
The move follows more and more newspapers turning to blogs for comment and reader feedback on the Internet.
Reuters has said that it plans to offer Pluck's BlogBurst blog syndication service to thousands of its media customers worldwide.
Blog categories covered include news, politics, sports, health, fitness, technology, travel, food and entertainment.