Google's CEO, Dr Eric Schmidt has joined Apple's Board of Directors.

The news announced today means that Google's chief executive officer will be able to contribute as a member of Apple's board of directors while bringing the two west coast companies closer together.

"Like Apple, Google is very focused on innovation and we think Eric's insights and experience will be very valuable in helping to guide Apple in the years ahead", said Steve Jobs, Apple's CEO.

Sitting on both boards, Schmidt will have an unique insight into the strategies of two of the most influential companies in the technology arena at the moment.

"Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple's board of directors", said Jobs.

"Like Apple, Google is very focused on innovation and we think Eric's insights and experience will be very valuable in helping to guide Apple in the years ahead."

Up until now Google has always placed Mac software applications second on its list and normally months behind the PC launches. Some commentators believe with the new appointment today, this is likely to change.