Google has launched an RSS feed reader called Google Reader so users can collate RSS feeds in one place.

Similar to the online service offered by NewsGator or Bloglines, the online app allowing users to subscribe to RSS feeds and receive a notification when a website publishes an update.

"We often get asked how anyone is supposed to keep up with the firehose of stuff launched from the web's spigot, so we're offering Reader as a way to help", said Chris Wetherell, software engineer for the Google Reader, on his blog.

The service also allows you to use labels to group things you've read that are similar to each other. For example, you could create a label for sports-related items or for everything from your friends' blogs.

Google already enables users to subscribe to RSS feeds on its personalised homepage.