Microsoft wants you to know that Bing is just as powerful as Google. And it's not talking about search; it's talking about serving up information that matters to you.

Bing has rolled out a new feature for the homepage: personalised cards. You've heard of this type of thing before, because Google Now serves up relevant information in the form of specialised cards. The two-year-old personal assistant, which is found in the Google Search apps for Android and iOS and the Chrome browser, creates cards based on your repeated habits, location data, search history, etc.

And starting today, you won't need Google to get access such a feature. That's because will now let you define your interests under settings. Once you do that, you will start seeing personalised news, weather, flights, and stocks, all of which are part of the entire Bing search experience, according to Microsoft.

To setup your interests, simply sign into your Microsoft account: "As long as you're signed in, Bing will remember your interests and notify you, as appropriate, across a range of Bing-powered Microsoft services, such as Cortana and the Bing Sports app, for example," explained Microsoft. "And we're adding new interests all the time."

READ: Cortana vs Google Now vs Siri: Battle of the personal assistants

You can manage interests from the Bing Interest Manager or from search results that have a star below them. Microsoft said you could try searching for "Microsoft news and look for the star" to see how adding an interest would work. After you've added some interests, you should begin seeing personalised cards for those interests along the bottom of the Bing homepage.

You'll also receive alerts in the Notification Center, which you can access from any Bing page. If none of this appeals to you, you can turn off Bing Interests and personalised cards within the Bing Interests Settings. For more information on getting started with personalised cards, check out Microsoft's new Bing FAQ page.