Google has started inviting all Google Plus users to grab a custom URL, changing it from a long list of letters and numbers to something more memorable.

The email message reads: "You're now eligible for a unique Google+ custom URL that lets you easily point people to your profile (no more long URLs!)."

That message is now going out to everyone who's profile has a photo, at least 10 followers and an account that's at least 30 days old.

The URLs seem pre-set and you'll have to verify your details via a text message on your phone to change the url.

But once you've land grabbed that URL, you'll then be able to share your new address freely with the knowledge that people will have some chance to remember it.

Sadly for those given a URL with something random like Bob2013, it doesn't look like you can change it at this time.

"Once you meet the eligibility criteria, just visit your profile or page to begin the claiming process," says Google. "If you don't see the option yet, don't worry: we're expanding availability throughout the week, and you'll see the in-product notice as soon as your custom URL is ready."