Google, fresh from the launch of its eBooks service, is apparently in talks with "several magazine publishers" with a view to developing a digital newsstand.

Now, if that all sounds a bit familiar then that is because we reported back in September that Apple were eyeing up exactly the same thing.

So we could be set for yet another Google vs. Apple match up.

A Wall Street Journal report states that Google is looking to set up a digital newsstand for Android users - both on smartphones and tablets.

There are already ways to get magazines on both Android (and iOS devices for that matter) but it is believed that the Big G is looking for a more consistent approach, with easier payment options.

Google has discussed the idea with some big magazine players, such as Time Warner, Condé Nast and Hearst Corp, according to people familiar with the matter.

Google refused to comment to the WSJ directly but did state: "We've consistently said we're talking with publishers about ways we can work together, including whether we can help them with technology for subscription services."

Would you welcome a unified Android digital newsstand? Let us know using the comments below.