Google has been forced to change the way its new social networking service, Google Buzz, works following worldwide criticism and complaints.

"We've heard your feedback loud and clear, and since we launched Google Buzz four days ago, we've been working around the clock to address the concerns you've raised," said the company in a blog post.

The result is that rather that force you to automatically start following people you email the most in gmail, the system will now "suggest" a list for you to select.

"Starting this week, instead of an auto-follow model in which Buzz automatically sets you up to follow the people you email and chat with most, we're moving to an auto-suggest model. You won't be set up to follow anyone until you have reviewed the suggestions and clicked Follow selected people and start using Buzz," says Google backtracking on what it first launched with.

Google has also moved to make other more drastic changes including no longer connecting public Picasa Web Albums and Google Reader shared items automatically and the ability to disable Buzz altogether.

In an apologetic moment, Google's Todd Jackson, Product Manager for Gmail and Google Buzz said:

"We quickly realized that we didn't get everything quite right. We're very sorry for the concern we've caused and have been working hard ever since to improve things based on your feedback."

The latest changes come just days after Google changed privacy options and other elements of how the social networking service operated and just four days after the service launched.

Are the moves enough to make you consider using Buzz? What do you think of Google's new social network to take on Twitter and Facebook? Have your say in the comments below.