RIM has announced a new change to its BlackBerry World, bringing the lowest tier of app pricing from £1.00 to £0.75 ahead of BlackBerry 10's launch this month.
"The goal of this adjustment is to ensure prices are in line with currency fluctuations and ensure content within BlackBerry World is competitive," RIM says in a blog post.
Of course, developers can still leave their apps priced at £1.00 if they choose. "There will be a delay of up to 24 hours until the [new pricing] appears," RIM warned.
The minimum pricing tier will vary from country to country, with France's lowest tier currently €0.89.
The change won't be limited to just BlackBerry 10 devices, but all BlackBerry devices available on the market. Currently the lower tier is available only for British Pound (GPB) and Euro (EUR) currencies. Other currencies such as the USD are expected to be announced soon.
Earlier this week, RIM introduced the new BlackBerry World, previously named BlackBerry App World.
The changes come just in time for the launch of BlackBerry 10 on 30 January at multiple media events around the world. Pocket-lint will be in attendance.