Apple iPod fans who fancy getting some free tracks to download from the iTunes store in the weekend should get themselves down to London's West End.

Announced today, Apple and Coca-Cola have teamed up to deliver a Coke + iTunes promotion that will give thousands of visitors to London’s Piccadilly Circus the chance to win free songs on the iTunes Store.

Between now and 3rd December the iconic Coca-Cola billboard at Piccadilly Circus will periodically flash up a keyword; passers-by simply need to text that keyword to 85100 from a UK-based mobile phone.

Everyone who enters the promotion will receive at least one free song from iTunes, and will get the chance to win up to 1000 songs.