Apple is bragging that the video portion of its iTunes Music Store has sold over one million videos since it debuted on 12 October from a collection of over 2,000 titles priced at $1.99.
"Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads", said Steve Jobs, Apple's CEO. "Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods".
The news shows that Apple's dominance in the music business is likely to follow through to the movie industry with the same strength.
But some customers aren't so happy, with complaints that Apple is slow to get new content like Lost and Desperate Housewives available on iTunes before the illegal BitTorrent sites.