If you haven't heard, Apple is working on a standalone streaming service with original content, and now we know it could launch this spring.
According to a new report from The Information, Apple's TV streaming service is set to launch in spring 2019. Apple reportedly told all the big studios and networks “whose offerings will be available through the service" to be ready for launch by mid-April 2019. Those studios are said to include A24 and the Oprah Winfrey Network, both of which Apple has signed multi-year deals.
Apple's upcoming TV and movie streaming service should launch “within several weeks of that date", though we don't yet the know the exact date, how or where it'll be available, or how much it'll cost at launch. But we do know, if it launches this spring, it'll have to contend with Disney's new standalone streaming service, called Disney+, which launches on 11 April. They will also have to battle Netflix.
We're also wondering what sort of content Apple will offer on its upcoming streaming service. The company has reportedly inked deals with several studios and networks, and it has green-lit many original productions. It's clearly going the way of Disney+, which will not only offer an existing library of films and television series, but also new shows and content from big Disney franchises like the Marvel Cinematic Universe and Star Wars.
Apple is hoping that new series from Oprah Winfrey, children’s shows from the creators of Sesame Street, a Hunger Games-like show calledSee, a thriller from M Night Shyamalan, a morning show starring Reese Witherspoon and Jennifer Aniston, and an adaptation of Isaac Asimov’s sci-fi novel Foundation, among other things, will be enough to court users to it. See a round-up of Apple's upcoming original shows here.
Apple clearly thinks services are the way forward. But, will it offer enough value to make you choose it over, say, Disney+ and Netflix?