Apple announced during its Q2 2013 earnings call that its iCloud service now has a whopping 300 million users. That's a 20 per cent increase in the second quarter, up from 250 million iCloud users on the service in January and 150 million in July 2012.

Adding to the numbers, Apple says it will expand on the file synchronisation service with new features in the near future, though the company didn't go into the hoped specifics. Since its launch, users have been asking for an open way to access files like Dropbox, instead of the files being application specific. Developers have also begged for new tools.

Announced in October 2011, iCloud provides a way for users to store music, videos, and other files from applications to remote servers. It's included on iOS 5, iOS 6, Lion and Mountain Lion, and we suspect the rise in device sales is attributed to the rise in Apple's service usage.

Apple announced $43.6 billion in revenue, $9.5 billion in net profit, the sale of 37.4 million iPhones, 19.5 million iPads, 5.6 million iPods, and 4 million Macs, for the second quarter. You can catch-up on the latest in our Apple hub.