Trumpeting 40 billion app downloads to date, Apple is today suggesting we've become a world of phone and tablet users who like their apps.

"Customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone," Apple confirmed. "The App Store has over 500 million active accounts and had a record-breaking December with over two billion downloads during the month."

According to Apple, the 40 billion unique downloads exclude re-downloads and updates.

Championing its developers, Apple has highlighted some of them making millions of dollars or garnering millions of downloads.

"In 2012, the husband and wife team at Imangi Studios saw their game Temple Run downloaded more than 75 million times; Backflip Studios and Supercell, two emerging game development studios, brought in over $100 million combined for their leading freemium titles DragonVale and Clash of Clans; and emerging services including Uber, Flipboard, HotelTonight, and AirBnB attracted millions of users on iOS."

It's something developers were keen to empasise over Chrimstas. Angry Birds from Rovio has had similar success.

It revealed that the Angry Birds games were downloaded 8 million times on Christmas Day, and 30 million times in the week of 22-29 December.