It took Apple two and a half years to hit 10 billion App Store downloads, then less than six months to take this total to up to 15 billion and now, only another eight months to add 10 billion more downloads with the 25 billion total being smashed.

That means that in the time between the 15 billionth app landing in July last year and the 25 billion total being reached, fanboys were downloading apps for their iPads, iPhones and iPod touches at a rate of more than 40 million per day

The figure, which blows the 10 billion Android app download milestone that was hit in December, has been announced by Apple as a big splash on its website's front page.

The Apple app craze started on 10 July 2008 via an update to iTunes, after the Software Development Kit (SDK) for iPhone OS was announced at the iPhone Software Roadmap event in March of that year.

In the first four days it was available the SDK was downloaded more than 100,000 times and developers created more than 800 apps for the July launch. There are now more than 550,000 apps in the App Store from around 250,000 developers. Apple has sold more than 315 million iOS devices.

Apple has announced that the lucky recipient of a $10,000 iTunes gift card is  Chunli Fu of Qingdao, China who ticked the 25 billion box for the Cupertino tech giant when he downloaded the free version of Where's My Water?

"We’d like to thank our customers and developers for helping us achieve this historic milestone of 25 billion apps downloaded," said Eddy Cue, Apple’s senior vice president of Internet Software and Services. "When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon they have, or that developers would create such an incredible selection of apps for iOS users."