On the first day of Christmas, my true love gave to me....well, we don't know yet; we're going to have to wait until 26 December to find out.

That's right fanboys and fangirls, Apple has once again decided to run its, now as traditional as mince pies, iTunes 12 Days of Christmas promotion - one that will see "a fantastic selection of songs, music videos, apps and books" given away by the tech giant for free each day until 6 January.

You simply need to download the dedicated app, or reinstall it if you used it last year, and each day you'll be notified what digital content is yours for the taking. You'll have to act fast though (well, fast-ish, at least) as there's only a 24-hour period in which to download your digital goodies.

The offer is only open to European Apple users at the moment; US iOSers have traditionally been left out of this deal in the past and there's no suggestion that this year will be any different.

You can grab the app now. It's free, or course.