Apple has announced a new native application to hit its iPhones, new and old. Named Cards, the app allows users to create and subsequently send greetings cards using in-built templates to the Cupertino giant's printing department, which will then send them to any address specified by the customer.

Essentially, the Cards app is like Moonpig or Funky Pigeon. The cards can be customised with your own private messages and cost, in the US, at least, $2.99 if mailed anywhere in the States, $4.99 internationally.

The user will also get a push message to say that the card has been sent.

The application was launched during Apple's Let's Talk iPhone event, the first major keynote to be hosted by new CEO Tim Cook.

Pocket-lint is in attendance at the Apple Store, Covent Garden, London arm of the press conference.

Follow Pocket-lint's coverage of the event here.