A new Apple job advert is leading to all kinds of speculation around the Web as to what the consumer electronics giant is up to.

The Cupertino-based company is currently recruiting for a "Game/Media Software Engineer", a full-time position based at its Californian headquarters.

Apple wants the new staff member to work on "interactive multimedia experiences on the iPhone and iPod touch".

With being a "passionate gamer" a must, Apple is requesting that the candidate have experience of working on at least one "AAA title".

Is Apple about to branch wholesale into games development for its iPhone platform?

This seems unlikely considering the wealth of top quality games available from developers happy to do the hard work for a lucrative slot in the App Store.

Wilder speculation suggests the company needs an in-house bod to develop games for the much-rumoured iPad for its on-stage demo debut, as tasking a third party with such a job would leave the famously secretive company's future plans open to a leak.