Amazon has announced its third annual Prime Day will be on Tuesday 11 July 2017 this year.

It is expected to have some amazing deals from the evening of 10 July all the way through to the end of Amazon Prime Day.

In preparation, Amazon Prime membership has been discounted by a whopping £20, from £79 to £59 for a whole year's membership. New customers can sign up at the lower price until 3 July 2017 - so don't miss out!

This year marks a change in Amazon's approach to Prime day as it the deals will begin six hours earlier on Monday 10 July. New deals will then appear every 5 minutes.

Amazon claims that nearly 40 per cent of its deals will be coming from small businesses and entrepreneurs, with hundreds of thousands of bargains over a 30 hour period.

Amazon has confirmed some of the deals that will be coming over the next few weeks:

  • Amazon Music Unlimited: Prime members who haven't yet tried Amazon Music Unlimited can get the best deal in its short history: four months of the full catalogue on-demand service with access to 40 million songs, for just £0.99.
  • Amazon Video: From 7-11 July, Prime members will have the chance to win £100,000 in cash just by streaming Amazon Video on their TV via Fire TV, Fire TV Stick or the app on one of the many supported Smart TVs and game consoles.
  • Kindle Unlimited: Prime members can save up to 40 per cent on a Kindle Unlimited membership. Enjoy unlimited reading from over one million titles on any device.
  • Everyday Essentials: Prime members can save up to 25 per cent off with onsite vouchers on select food and household items in Prime Pantry from 3 July until 6 August.

All deals will be offered to Prime members exclusively and they will be available globally.

Prime Day has expanded to 13 countries this year, with China, India and Mexico joining the US, UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria.